by David » Mon Jun 20, 2011 7:15 am
For starters on a budget I would recommend starting with non-competitive keywords with less competition will begin after you have a grip on your campaign, I would advise you to step up a little at a time.
Do not forget about good solid copy on your landing page and ad copy must be tempting to click on it cause it stands out from the rest of the ads especially if you are not in the top four positions.