Web 2.0 concepts to your Members Coming Back Again and Again and Again
Web 2.0 perhaps the most overused and misunderstood, term of the decade. What it means in a nutshell is providing a user-driven website. Basically many membership marketing websites are Web 2.0, especially social networking sites. Users determine the content in the form of forums, blogs, article posting, reviews and so on. To further improve the usability of your website, and therefore the benefit to your members, here are a few ideas to get some interactive extras or providing benefits to members.
Programs are an excellent way to provide benefit to your members. There are several forms for delivery of your courses.You could use e-mail – text or html or both, pdf downloads, website content pages, streaming & downloadable videos and audio.
E-mail programs – Getting your members to sign up for an e-mail training that occurs in perhaps eight weeks is a great way for your members engaged with your site over a period of time. You could make this a free course, a paid course or both. Maybe give them a few lessons for free and ask them to pay for the rest of the course, once they enter.
However, for maximum exposure to give away a full course or several courses of good quality for the free will people really go back to your site. We do this with a number of our own membership sites such MembershipMillionaire.com.
Video Tutorials – This is a very effective form of training as it is much easier to show your members what you do, rather than trying to explain. It prevents your students are frustrated when they cannot understand what you explain, and reduces misunderstandings.
You could do the videos yourself using software or you can hire experts in the video as you are not comfortable using software or doing videos. You could do simple power point presentations and tell them if you could stand / sit for the camera and talk.
With many Internet users now on broadband or ADSL and faster and faster computer processors videos are now going mainstream.
Tele Classes – teleclasses are similar to conference calls and conducted over the telephone. They are an excellent way for your members to participate in living learning and personal interaction with you and other members of your site.
There are many services out there that teleconference lines for you to use offering. Some are free and some have a paid service, you must decide what is best for your business needs. You could even take your conversations to have transcripts and then sell it as a product in itself. To top it off you can offer reprint or resell rights to these interviews and sell licenses.
Product reviews – Reviews posted by other members is a fantastic interactive medium. They may also be heated discussions!Nothing is faster than the traffic controversy whether good or bad.Allow your members to express their opinions about the products and services they have used. This will not only help other members and visitors, but much of the content to add to your website that search engines love. Sites such as Amazon.com, SureFireWealth.com and others do this on a regular basis.
Guest interviews – Guest interviews with a famous personality associated with your niche subject will add enormous credibility to your site. Promote guest interviews on your website and in your newsletter. This is a quick way to get great content.
You could post the interview on your site and content of the website. Or you could have the streaming audio or video and even let your members download the interviews. Let them review and post comments to the interviews and you have even more content.
Forums – Forums are a kind of virtual community and the opportunity for people with similar interests to talk. Your members have a shared interest in your niche topic, thus creating active discussion just too challenging.
Here’s a tip, good forum monitors and admin in place to make things smooth. Having multiple monitors can help you get your new forum discussion started and keep going. You could keep your forums open to everyone. That will be better for search engine traffic, but it can also attract spammers and hackers forum. With a private forum for members only can keep things more secure and full of like-minded individuals.
Contests – Encourage your members to post on the forum or blog, running a race. A prize every month to someone who has the best post on the forum, and each individual posting would be an additional entry in the lottery to be. Or maybe give a prize to the member who writes the most reviews or posts the most comments each month to your site.
Involving your members in polls and surveys
Member polls – Asking your members to a simple question about your niche topic to answer a simple and effective way to get them involved in the site. Have a regular monthly poll and publish the results of the previous month poll above the question for the current month.
Surveys – Some niche subjects lend themselves well to surveys. If yours did not do a survey on your membership site itself. This gives your members the opportunity to express their opinions and let you know what changes they would like.
Getting feedback can also let you know where your membership site. Because your members to tell you what they want, you can just give it to them. We have our surveys over the years and they can be very insiteful. The poll or survey data you generate can be gold to your customer feedback system for the future of your business.