The importance of Quality Web Content – And how to get it.
Search engine optimization is crucial to drive traffic to your membership site. You probably already know this because it is difficult to avoid. Everyone and their brother has an idea on how best to go about getting your membership site listed high on search engines. The truth is much simpler. The truth is that content always has been and still is the key to search engine optimization.
Good content is the best way to get the search engines happy
What kind of content do you need? The best, of course!
Okay, here’s what you really need:
Seminars / Training
Use unique content everywhere, or at least wherever you can.
The duplicate content issues are a bit out of hand and got full you can still reprint articles and PLR content to use as a good way to drive traffic to your site. But try to get your own unique content as well. To be considered unique, your webpage text needs at least 30% different from any other web page on the Internet.
Likewise, if you use PLR (Private Label Rights) material, alter it to create unique content. Although fewer people will have access to this material, many of them use the material as it is without change.You definitely want the title tag and maybe the first few sentences of the article to change.
Ideally, you want content for your membership site from scratch, so that targeted and relevant to your audience. If you do not want to produce the content yourself, hire a ghostwriter.
Add new content constantly!
To a high page rank with search engines, webmasters need to add new content to their websites regularly.
This will not be an issue for membership site owners, who will have to just add new content regularly to ensure their members continue their subscription fee.
A blog is a great way to add content to your site on a regular basis.Post something on your blog at least once a week, but more often if possible. Encouraging your members to comment on your blog, you can follow up ideas for blog posts, and will also increase your search engine ranking as shown below.
To encourage, entice, and even bribe your members to submit the content.
Having other people submit content for your site will help increase your circulation. Get your members to add content to your site in the following ways:
1. Discussion forums
Encourage them to post on discussion forums. You will need software that messages are picked up by search engines to make this effective.
2. Blog comments
Allow them to add a comment to your blog. Preventing blog spam, specific software and give your members a code to allow them to post comments.
3. Product reviews
You could ask members to review your product after purchase. Of course you should make sure you quality products to avoid negative ratings.
4. Articles and Ideas
Ask your members to relevant articles and ideas for your site to submit. Always give them credit for any material you use. Maybe you can run a contest and give members a reasonable price or remuneration in cash every month for the best article or tip submitted.