Let me begin this article with a simple question to you. If you contract to build your house, to whom will you give? Someone new or someone who is trusted by your close friend or relative? Of course the answer is someone reliable person / company directly by you or by someone in whom you trust (your friends / family). As you know that “Trust is really important in life and that is exactly what I want to mention here to bring success to your website. As an entrepreneur, remember this: When people you trust, the proceeds will automatically follow!
It is imperative that your website must create the environment of trust, because, most of your efforts will be wasted. Have you ever thought how the environment of trust for a website? Do not panic, its very easy to build confidence for your online visitors.
As you already know – you do not have second chance to get a first impression. Building trust for your online visitors can not be achieved by only a single action. Trust is achieved by many small actions that you do at your website and when taken together, the user gets a sense of stability, honesty and legitimacy for your business and your services.
Another good or bad news is that only a few website owners focus on building confidence in the minds of their visitors. So, if you do it right, it can be a real and sustainable competitive advantage for your business and you can keep away from your competitors.
Here are 40 simple actions you can take to get started.
1. Design your website is the first impression. Make sure it is professional and relevant to the topic.
2. Navigation should be intuitive. If visitors can not find what they are looking for easily, they will question your competence in providing what they want.
3. Make the website personal by giving his own tone and voice.People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, accurate, relevant and up.)
5. Use language appropriate for the audience. It will build empathy.
6. Regularly add new content to your site. It shows that it is alive and kicking.
7. View all links. Doubts will quickly form in your visitors’ minds if links do not work or, worse, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
9. Do not make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.” People are used to scams, get-rich-quick schemes and rip-offs.
10. Publish real testimonials and third-party endorsements. Always try to use real names and link to websites where possible. Some sites show images of letters from satisfied customers.
11. Publish case studies about customers you have helped, who use your product, etc.
12. Not down, curse or insult competitors. It’s unprofessional. It is better to provide an objective comparison of competitive services or products.
13. Focus on building your long term reputation is not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an important role in making the visitors feel comfortable that real people behind the site.
16. Publish your photos or photos of key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
17. Clear who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
18. On the ‘Contact Us’ page, provide an e-mail form, phone, fax and address of the company. In Europe it is a legal requirement for sites such funds, but also sites driven by advertising will benefit from openness.
19. A phone number people can call and talk to one person.
20. Provide Web addresses linked to the website domain, not addresses from free webmail services like Hotmail and Gmail.
21. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people will question your integrity.
22. Think about the ads on your site. Ensure they are relevant to your subject and audience.
24. Write and publish a security policy. What steps you take to ensure that all transactions are safe and how well your customer data to process.
26. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.
27. Clear your refund and return policy.
28. If you use PayPal, insert the PayPal logo on your site. If you are a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
29. Use Google search on your site for two reasons. Firstly, it is a big search solution that will help your visitors find what they want.Second, called Google on your site inspires confidence.
If there are 30 known associations for your topic, join up and put their logos on your site.
31. Have a forum on your site and respond quickly to questions.Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, ‘Givers always win. ”
32. Can people comment on articles. Interactivity and an exchange of views build community and a sense of ownership.
33. When people give constructive criticism or comments in the forum, not delete, but your position to respond.
34. Use the words ‘secure website’ whenever you try to make all information from visitors, including newsletter sign-ups, forum input and payment to get.
36. If you are selling a subscription, offer a low-cost, entry-level option. This may one day taste, “one week before billing starts’ or a monthly trial be.
37. Request only information from customers you really need. For example, an email newsletter sign-up, the only information you really need is an email address, so that’s all you need to ask.
38. If you have prices on your website, make it transparent. I recently went to a book that was advertised for $ 10 purchase.When I checked, she added tax, post and packing, and the final bill was $ 19.50. I did not buy because I felt they deliberately tried to mislead me.
39. Start a small newsletter of your company / services & circulate it among your clients / employees. Also regularly publish on your website.
40. Enabling people “unsubscribe” from your mailing list. This may sound obvious, but I’ve noticed that many websites are still not following.